Why Use Handouts in Business Marketing?



Handouts are effective in marketing because they allow readers to know more about your business and what you have in store for them. Today, print materials are still making a huge impact in business marketing, even after the introduction of digital methods. Many still prefer print materials to know about a business and offer something to refer to when they need something. Therefore, attractively designing your handouts can be an effective marketing strategy for your business. Knowing the different kinds of print materials and how to use them to reach your target audience is important.

Print handouts are mostly effective in target marketing, which involves printing and handing out the materials for free. Such materials include brochures, flyers, pamphlets, postcards, and others. It is important to choose the right one for your business to meet your goals and budget. Here are examples of handouts you can benefit from.


Brochures come in different formats that can be created from a single or multiple sheets. These sheets are folded in a way that they form a booklet. You can use brochures in various ways to market your business and increase sales. Some ways of distributing brochures to reach your audience include direct mailing, street distribution, placing brochures in public racks, and giving them out in your shop or during trade shows. Distributing brochures is an effective way of marketing using print media.


These are sheets of paper that contain advertisements. If you are looking for an affordable way of reaching a wide scope of customers, using flyers distribution services is the way to go. A flyer has a short message that carries various things like a promotion, discount, grand opening, or just reminding customers about your business. You can directly distribute flyers by giving them out on trade shows and streets or pin them on bulletin boards, or you can mail them to your customers. Using flyers or leaflets is a cost-effective way of directly marketing your business and ensuring you know to reach your target audience based on different demographics.


You can also use postcards in your marketing. While flyers carry a sweet message with product descriptions and specs, postcards are the opposite. Their main aim is to encourage the consumer to engage with your business. Postcards come in different shapes, unlike the usual belief of a rectangular shape. They are lightweight, flat, and come with strong material. You can easily create postcards and mail them to consumers to remind them about what your company does.


Unbound brochures can be called pamphlets. In short, pamphlets are single sheets of paper that carry specific details about a product. You can hand them over to your employees or customers in your shop or at events like trade shows.


It can be a good idea to print out handouts and distribute them to your audience. They are a perfect way to reach a specific audience and encourage sales. They are affordable and act as a good reminder about your business. Ensure they are well-designed to help you meet your goals.