To run a successful business in this intense global competition, it has become crucial to build a strong brand presence that resonates with customers across the world. One of the key factors in building a successful global brand is effective communication with customers in their native language. Businesses also partner with language service providers or use a TMS tool to create a multilingual brand for global markets. This is where translations can play a crucial role in boosting your brand’s conversion rate. In this blog, we’ll analyze the global statistics to explore how translations can help your global brand achieve greater success.
The biggest benefits of translating your brand into multiple languages is that it enables you to reach a wider audience. According to Common Sense Advisory, a market research firm specializing in language services, 75% of consumers prefer to buy products in their native language. This means that if your website or marketing materials are only available in English, For example, if your business is operating out of countries like Spain, Russia, Germany or France, you not only require the best of Spanish, German and French translation services, but an agency that specializes in legal & business certified document translation services, across the board. You are missing out on potential customers who may not be fluent in the language.
Improved User Experience
When customers visit your website or interact with your brand, you must ensure that content is easy to understand. If your content is only available in a language that the customer is not fluent in, it can be frustrating and lead to a poor user experience. In fact, a study by the European Commission found that 42% of consumers would never buy products or services in a foreign language. By offering translations, you can create a positive customer experience and allow your customers to engage with your brand. This will also make them more willing to make a purchase.
When customers can interact with your brand in their native language, it can help build trust and credibility. According to a survey by CSA Research, 76% of consumers said they are more likely to buy a product or service if the information is available in their native language. By offering translations, you are showing your customers that you value their business and are willing to make an effort to communicate with them in a way that is convenient and comfortable for them.
When you offer translations, you also have the opportunity to optimize your content for search engines in multiple languages. This can improve your visibility in search results and drive more traffic to your website. According to a study by Common Sense Advisory, websites with content in multiple languages rank higher in search results than those with content in only one language. This means that by offering translations, you can not only reach a wider audience but also improve your search engine rankings and drive more traffic to your site. If you are using a localization project management platform, it will make your multilingual SEO management quite effortless and agile.
Offering translations can have a significant impact on sales. According to a study by SDL, a language translation company, 90% of consumers are more likely to purchase from a website that communicates in their language and marketing translation services can help increase sales globally. Additionally, a survey by CSA Research found that multilingual companies had an average 44% increase in revenue.
Improved Customer Engagement
Translations can also help to improve customer engagement with your brand. A study by Nimdzi Insights, a market research and consulting firm, found that companies that offered translations had an average of 20% more customer engagement on their websites compared to those that did not.
Enhanced Brand Perception
When you offer translations, you’re showing your commitment to providing a positive customer experience, which can enhance your brand perception. A study by Common Sense Advisory found that 60% of global consumers felt more positive about a brand that communicates with them in their language.
Contrary to popular belief, translations don’t have to be expensive. With the rise of machine translation and artificial intelligence, the cost of translations has decreased significantly. According to CSA Research, using machine translation and post-editing can reduce translation costs by up to 90%. Most businesses today use linguistic software to generate quick translations for their multilingual brand.
Offering translations can also give you a competitive advantage in the global market, translation companies provide best rate for translations . A study by Common Sense Advisory found that only 18% of global companies communicate with overseas customers in local languages. It means that by offering translations, you can differentiate yourself from your competitors and attract more customers.
In conclusion, translations can be crucial in boosting your global brand’s conversion rate. By offering translations, you can reach a wider audience, improve the user experience, build trust, and improve search engine rankings. As the world becomes more connected and globalized, it is important to prioritize communication with customers in their native language. In this regard, translations are a powerful tool for achieving this goal.