6 things to know about title tags



We all are no strangers to the fact that a title tag is a very influential piece of content on any given webpage regarding SEO. Title tags are essential for SEO as they are a significant factor in helping search engines understand what the webpage is about. They also help the searchers know about the content on the webpage. This, in turn, helps them choose a relevant result for the search query. 

Following are the six things you should know about title tags

  • Use no more than 66 characters for your title tags.

The search engine shows only a limited number of characters of the title tags, and Google is the type of search engine which shows the first 66 characters. After that, it adds an ellipsis. One should emphasize using short titles as they are easier to read for your visitors instead of long ones. You should focus on adding fewer words in your title tag as it, in turn, generates more value from Google. It is essential to use the keyword which resonates with your target audience.

  • Pitch in your brand name.

Even if you are a minor or a small-scale company, you should pitch your brand name in the title tag. It has been observed that most companies put their brand name in the last. However, you should be putting your brand name first. It should be eye-catching, and it should be presented in such a way that it catches the attention of your visitor at first glance itself!

  • Break apart the sections with separators.

This is one tip which will set you apart from all your competitors. All these loopholes should be handled, as even the slightest mistake might drive your visitors away. Suppose you have a mix of keywords, locations and site titles. In that case, it is imperative to break them with proper separators. The separators you should be using are the colon, the dash, the vertical links, the bullet points and the arrows. The main goal of these separators is to make the titles easier to read.

  • Identify on the main keyword that you want to prioritize.

You should ideally not stuff your title tags with keywords. Identifying one major keyword to prioritize in the title tag for each webpage is crucial. The title tag has a very clear call-to-action and includes keywords you have prioritized. You can also mention the company’s brand in the keywords. Making use of the long-tail keywords will benefit you in the long run. The user likely has a higher search intent when these keywords are searched.

  • Make sure your title tag describes your webpage.

The title tag should consist of the keywords you want to score with for that particular webpage. You should also ensure that you use that keyword somewhere on that webpage itself. 

  • Recrawl your website.

After making relevant modifications to the title tags, it is essential to alert Google so they can speed up their entire process for seeing those changes and recrawling your website again. When you make improvements to your website’s SEO, it might feel a little daunting, however, title tags are one of the many aspects that you can see gains in your search ranking.