Digital Marketing
Many companies today, in a fast-changing business environment, turn to digital agencies or digital marketing agencies to boost their online presence. They also help grow their brand. Although the terms are used interchangeably, there are two different types of services. Understanding the differences between a Digital Agency and a Digital Marketing Agency can help companies choose the best partner to achieve their goals.
1. Scope of Services
The range of services offered by a digital agency versus a digital marketing company is the most important difference.
- Digital Agency: A digital agency offers services beyond marketing. These agencies are focused on developing digital products and services, such as website and app design, user experience (UX), branding, and IT support. They are primarily focused on helping businesses create a strong online presence by creating high-quality digital content.
A digital agency can be a great option for businesses looking to redesign their website, create an app, or improve their digital infrastructure. A digital agency can help a company launch an eCommerce platform by helping to design, develop, and optimize it for user experience and functionality.
- Digital Marketing Agency: A digital agency is a company that specializes in promoting businesses online using various digital marketing channels. These agencies are responsible for activities like search engine optimization, social media marketing, and pay-per-click (PPC) advertising. They also handle email campaigns, content marketing, and email marketing. They use digital marketing to increase brand awareness, drive traffic, and generate leads.
A digital marketing agency can help businesses grow their customer base and improve online visibility. They will also increase sales.
2. Goals and Objectives
Both types of agencies can assist businesses in the digital age, but their goals differ.
- Digital Agency: A digital agency’s primary focus is on building, designing, and maintaining a brand’s digital assets. The quality of digital products that they produce, such as intuitive sites, efficient apps, or cohesive branding, is what determines their success.
- Digital Marketing Agency: A digital marketing agency is a company that focuses on increasing visibility online and achieving marketing goals like generating leads, improving conversions, or improving customer engagement. The return on investment they deliver through marketing campaigns is what determines their success.
3. Long-Term Support
Digital agencies are often involved in long-term maintenance and management of digital assets. They may, for example, offer regular website updates or app support. A digital marketing agency, on the other hand, typically focuses on campaigns and provides ongoing management of digital strategies.
The main difference between a Digital Agency and a Digital Marketing Agency is their goals and services. Digital marketing agencies are specialized in online marketing and promoting brands. They focus on digital assets such as websites and apps. Depending on the needs of your business, either one or both agencies may be vital to your digital success.
This post was written by a professional at GenTech Marketing. As a leading digital agency in Tampa Bay for over 5 years, GenTech Marketing focuses on delivering results utilizing a method that has been proven to work over multiple industries. Get ahead of your competition and start earning more leads, sales, and revenue by partnering with GenTech Marketing.
