As a franchise business owner, you know that you need to keep up with the constant changes and trends in the digital marketing landscape to stay ahead of the competition. One of the most effective ways to grow your franchise’s online traffic is through pay-per-click (PPC) advertising. With PPC, you can reach out to potential customers who are already searching for your products or services online. However, many franchise owners are intimidated by PPC and don’t know where to start. This is where our guide comes in. In this post, we will provide you with practical tips and strategies to leverage PPC ads to increase your franchise’s online traffic and revenue.
Start with keyword research
Keyword research is the first and foremost step in any successful PPC campaign. The goal of keyword research is to identify the search phrases and queries that your target audience is using to search for your products or services online. With this knowledge, you can create targeted and relevant ads that are more likely to attract qualified leads. There are numerous tools available to help you with keyword research such as Google Keyword Planner and SEMrush. You can also conduct competitor research to identify high-performing keywords used by your industry rivals.
Optimize your landing pages
The success of your PPC campaign doesn’t stop at creating an ad and targeting the right keywords. A crucial element of PPC advertising is optimizing your landing pages. Your landing page is the first point of contact between your potential customer and your brand. A poorly optimized landing page can derail all your PPC efforts. Your landing page should be designed to match the ad copy and provide relevant information to the user. It should be easy to navigate, fast to load, and have a clear CTA (call-to-action) that encourages the user to take the desired action.
Use location targeting
One of the benefits of operating a franchise model is that you have a presence in multiple locations. You can leverage location targeting to create ads that are targeted to users in specific geographical regions. This approach can help you to increase brand awareness, attract local customers, and boost foot traffic to your physical locations. With location targeting, you can set up ads that are targeted to specific zip codes, cities, or even a specific radius around your franchise location.
Set up remarketing campaigns
Remarketing is a powerful tool that allows you to target users who have previously visited your website but did not complete a desired action like making a purchase or filling out a form. By setting up remarketing campaigns, you can re-engage with these users and encourage them to revisit your site. Remarketing ads can be displayed on various websites and platforms where your target audience is likely to spend time. This approach can help increase conversions and drive higher ROI for your franchise.
Monitor and optimize your campaigns
The key to a successful PPC campaign is constant monitoring and optimization. You should regularly check your campaign performance and metrics like click-through rate (CTR), conversion rate, and cost per conversion (CPC) to identify areas that need improvement. You can use A/B testing to test different ad variations and landing pages to see which ones perform better. By continuously monitoring and optimizing your campaigns, you can improve your business’s online presence, attract more qualified leads, and generate more revenue.
PPC advertising is a potent tool in your franchise’s digital marketing arsenal. Remember, every penny counts in PPC, so make sure to focus on relevant keywords, optimized landing pages, location targeting, remarketing, and continuous monitoring and optimization. As a franchise owner, you may find it difficult to make time for these PPC strategies we’ve outlined in this article. In that case, it’s a good idea to hire a professional franchise PPC agency. With the help of professionals, your franchise can be well on its way to PPC success.