Marketing Agencies
2024 is a tough time to be a marketer. Marketing budgets are down across the board, and it doesn’t look like times will get any less tight.
What can you do to maximize your ROI without dumping dollars down the drain?
Stock video has always been a popular option for marketers looking to get more bang for their buck. Today, it makes more sense than ever to buy stock footage.
Not only are prices reasonable, but the quality and selection have greatly increased. That means you can get unique, HD (including 4K) footage for your campaigns on TikTok, Instagram, and YouTube on the cheap.
If major brands like Android are doing it, why aren’t you?
Here’s why you should be using stock video to get way more out of your marketing budget.
Make More Videos, Post More Videos
Velocity is everything on social media. Regularly posting high-quality content is the baseline for maintaining recall and pleasing the all-powerful algorithms.
But it’s getting harder to churn out videos. If you’re posting the minimum recommended amount of content across Facebook, Reddit, Instagram, and TikTok, that adds up to over 40 posts per week.
Luckily, stock video allows you to create unique content fast without the need for a camera crew or influencers.
Not only can you keep up with the minimums, but stock video makes it easy to post more videos without ballooning your budget. And, because it takes much less time to produce a video, you can be more reactive to customers and current events.
Stock Videos are Better Than Your Videos (Probably)
Stock videos are created by professional videographers and filmed in HD. Gone are the days of boring generic stock footage.
You can find literally any footage you need for your marketing videos and it’ll probably look better than what you could produce in-house—and, obviously, for a much lower price.
This is why even major brands use stock footage for everything from TV ads to wallpaper videos.
Take a look at the ads created by Grammarly and CVS with nothing but licensed footage.
They demonstrate how stock footage can be used to evoke an emotional response and even drive a narrative.
Reduce Outsourcing Costs
When you need to post 40+ videos per week, outsourcing costs can grow out of control. How many content creators and influencers can your budget handle? And how often do they produce video content that performs as well as you’d like?
Stock video gives you the opportunity to reign in some of those costs and take control of your messaging strategy.
Stock footage, a decent content publishing strategy, and a talented editor can easily replace 50% of your outsourced creators.
Creating content in-house will also benefit you in the long term. Your ability to create will only improve, and you won’t have to share your strategies outside the company.
Build a Stock Library for Exponential Savings
Once you buy a stock video, it’s yours to keep and use however you want. Brands that organize their stock videos into easily searchable libraries rarely have trouble making new videos.
The more stock footage you buy, the more resources you have to create videos in the long term. As a result, your marketing spend on stock footage will likely decrease year over year.
You’d be surprised at what a talented editor can do with a trove of stock footage. By combining elements from multiple clips, they can create something totally new.
Never assume that your stock video purchase is a one-campaign expense. A single clip may provide value for years to come.
Get Creative with Stock Video
Marketing budgets are on the chopping block, and consumers crave more content than ever. Only the most creative marketers will be able to run campaigns that don’t compromise on quality.
Stock footage gives creative people like you the resources they need to maximize value and velocity on a budget.
Stock footage has always been an effective tool for marketers. But today, it’s essential.
Don’t let your relevance slip as your budget shrinks. Make more videos for your buck with stock footage.
